Monday, July 12, 2010

Statement of Purpose -- Week of July 12

For this class I will be working with the UWF Theater Dept. in creating the posters for the upcoming 2010-11 season. Consisting of five individual plays (up from four last year), the goal of this assignment is to create dynamic and thought provoking posters using vector based images as opposed to watercolor illustration ( a Theater Dept. mainstay for 3-5 yrs).

The plays in question for this season are as follows:
-"Rosencrantz and Guildenstern are Dead" by Tom Stoppard
-"A Night of Musical Theater Scenes"
- A Night of Various Musical Scenes
-"A Christmas Carol" by Charles Dickens
-"Summer and Smoke" by Tennessee Williams
-"Brigado
on" by Alan Jay Lemer and Frederick Loewe

This assignment is similar to that of one late in the Spring 2010 Advanced Graphics I class. Having saved those images I was able to revisit them after the six week break that followed the previous class.
Having had some time away from them gave me a new perspective and quite possibly another angle as to how to approach this assignment. The initial three images, based off of the 2009-10 season started with a clear goal: uniformity. Keeping an overall theme running through each poster, it helped to convey a possible identity for the Dept. But as you can see below the initial conception and the results that followed seemed to be lacking at best.. One of the goals in creating these posters was to keep it simple, as many of the posters in Theater Dept. have come off as busy and hectic. Reviewing these posters however led me to the discovery that they may have been too simple. This is especially the case with "A Christmas Carol" and "The Learned Ladies." One of the guidelines for this new batch of designs however is to keep a sense of the characters involved in the story, something that was missing from the first three. Focusing on the figures (characters of each play) the goal is build a contemporary vector image. The challenge however is to NOT merely 'ape' or copy what has been done before. I have some rough sketches and mock-ups constructed as of this writing but have not made digital backups of them. In the next post I hope to include said images and whatever feedback I may have obtained from them.

...The original posters:

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